Indigo's approach to design and build is straight forward, we identify key organisational requirements and end user needs.

We identify measurable goals and get a full understanding of your brand and your IT setup. With this in hand we procede with research to understand your audience often undertaking focus groups and surveys.

Web Design and Build

Interface Design

Good interface design is good investment; no matter how good the technology or the content is, if the user cannot find what they want then that is a zero return on investment. Combining branding, user experience, usability, accessibility, performance and technical integration is everything you get with an Indigo interface design.

Branding

Indigo employ senior designers who understand and work with major brands, we fully understand what a brand is and are happy to follow brand identity guidelines.

User experience

Complex design issues need to be made simple. Our information architects, web designers and programmers work together to meld the best possible user experience within the restraints of the technology.

Usability

Indigo work through a full information architecture phase to map user flow through the website. This ensures that both the user and you the client are happy with the usability of the site. User testing and piloting are essential parts of our development cycle.

Accessibility

Indigo works to WAI and Bobby standards. We can produce accessibility reports to check your accessibility requirements are being met, be it for a site produced by another organisation or by ourselves.

Performance

Indigo design and optimise graphics to ensure the best download speeds are achieved whilst still offering a rich user experience. Code is optimised and written to the latest standards ensuring performance, future proofing and best practice.

Technical Integration

For a client to be able to update a website easily we separate design from content and store the content in a content management system. An interface needs to be designed to support this functionality whilst still being sensitive to user needs.

Programming

Developing web based systems and applications are all part of creating useful functionality for both the user and the organisation managing the site. Indigo ensures good working practice through the use of version control, bug tracking systems, code reviews and compliance with current industry standards. We offer a combination of off the shelf software and bespoke developments depending on client budgets and requirements.

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