New media agency Indigo has continued to strengthen their relationship with UK Sport the country’s top sporting agency. Over the past eighteen months the Indigo team have delivered a number of dynamic multimedia solutions, including website design and delivery, game based applications, video and DVD content to the 100% ME initiative.
The 100% ME programme re-enforces the message of ‘Drug-free sport’ through education and features endorsements from many of the UK’s top athletes including Paul Collingwood, Tanni Grey-Thompson and Paula Radcliffe.
During the last few months the team have worked closely with UK Sport to re-brand and update the 100% ME Challenge, an online interactive gaming suite that supports the educational aspects of the 100% ME programme, both online and offline through outreach events across the country.
There are three games in all, located at and over the past few weeks Indigo have enhanced the branding, updated and improved the game environment as well as revising the question database. Players can test their knowledge and play long jump, diving or penalty shoot out games. Cleverly designed graphics take players to an Olympic village set against the backdrop of the London sky line in readiness for 2012 games.
Craig Hamilton, project coordinator from Indigo explains; “When redesigning the games we had to strike a balance between the educational value, game play and consistency of user experience. The penalty game was tested at a UK Sport outreach event at the Tour de France in London which allowed us to learn from game players and refine our creative ideas.”


TAGS : E-Learning, Flash Animation, Flash Design Newcastle, Games, Interactive, News, UK Sport


North East Digital Awards Winners




ONE North East, Shell LiveWIRE, UK Sport, Adidas, NHS, Newcastle United, Durham County Council, Business Link, NECC, Electrolux, Sir Robert McAlpine, RSPB



176 New Bridge Street
Newcastle upon Tyne

t: 0191 209 2100
f: 0191 209 5700





Next Previous


Such good news! NewcastleGateshead @NGinitiative will host the #GreatNorthExpo2018 ! The world is in for a reet treat :-)
Essential for #northeast parents NHS child health app by @indigo_digital an amazing potentially life saving tool
something to do on your #InternationalCoffeeDay break - find £30M savings in #Newcastle budget with our online tool
what would you cut from #newcastle #budget using interactive tool dev'd by @indigo_digital #ThursdayThoughts
RT @LostboxNE: PLEASE HELP! Missing in #Jesmond #Newcastle. Recently rehomed, 16 years old and deaf so EXTREMELY VULNERABLE. RT! https://t.…
81 people so far have set #newcastle #budget using interactive tool dev'd by @indigo_digital what would you cut?
live in the north east and take care of little ones under 5? download NHS child health app by @indigo_digital
Parents in the #northeast should download the new NHS child health app developed by @indigo_digital #indispensable
regional launch of @NHSEnglandNorth childhood illnesses app - we are proud to have helped to develop
RT @NGinitiative: Spectacular opening and closing events planned for #NewcastleGateshead bid to host #GreatNorthExpo2018
Nice to get a mention as the developers of this brilliant app for #NHS :)
3 design trends redefining the way we drive | Age of Design
RT @audienceagents: Good morning all! Read @penelopemills blog from day one of #amaconf here's to another great day…
RT @penelopemills: Maybe the approach is to offer entry points for individual communities but with a vision of integration over time #amaco
Defining questions is the key to exploring data #amaconf another great geeky session 👓
#amaconf @sharnajackson yes! We love a loose creative brief and collaborating to fill in the tech blanks. Thanks for highlighting this 👍
#amaconf "2 rules - only enter data once and use it again and again" #whosaidthat #datageek
#amaconf #Soundbyte "a good crisis is a terrible thing to waste" #whosaidthat
#amaconf how beautiful Edinburgh is this morning. On with the first keynote from the also beautiful nina simon. Museum visionary!
#amaconf tweets are by our Audience Development Specialist, Caroline Greener, an experienced transmedia marketer

View our LinkedIn profile

Follow us on Twitter