NODAL PROGRESSION IN WEBSITE DEVELOPMENT
Nodal Progression is a rising trend in website development. It means that brands are applying social media principles to web design and using their websites as machines for community engagement by designing them to be ‘nodal’ rather than an end point in a user journey.
Nodal Progression is an approach that embraces new thinking around Digital Marketing, which suggests that sharing audiences through helpful signposting, linking and advocacy is a viable growth strategy, and traditional models of competitive Marketing are becoming outmoded and counterproductive.
Indigo Multimedia has developed a number of successful nodal websites for clients. The case study below illustrates the benefits, but first of all, what are the elements that make a nodal website?
- Meeting the needs of a variety of different audiences through understanding and segmenting online user groups and targeting content to them
- Facilitating a range of user journeys from a simple information gathering exercise through to the most sophisticated interactive experience
- Building a community that adds value to users and visitors