Nodal Progression is a rising trend in website development. It means that brands are applying social media principles to web design and using their websites as machines for community engagement by designing them to be ‘nodal’ rather than an end point in a user journey.

Nodal Progression is an approach that embraces new thinking around Digital Marketing, which suggests that sharing audiences through helpful signposting, linking and advocacy is a viable growth strategy, and traditional models of competitive Marketing are becoming outmoded and counterproductive.

Indigo Multimedia has developed a number of successful nodal websites for clients. The case study below illustrates the benefits, but first of all, what are the elements that make a nodal website?

View Case Study


TAGS : E-Marketing, Engagement, News, Nodal Design, Social Media


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Such good news! NewcastleGateshead @NGinitiative will host the #GreatNorthExpo2018 ! The world is in for a reet treat :-)
Essential for #northeast parents NHS child health app by @indigo_digital an amazing potentially life saving tool
something to do on your #InternationalCoffeeDay break - find £30M savings in #Newcastle budget with our online tool
what would you cut from #newcastle #budget using interactive tool dev'd by @indigo_digital #ThursdayThoughts
RT @LostboxNE: PLEASE HELP! Missing in #Jesmond #Newcastle. Recently rehomed, 16 years old and deaf so EXTREMELY VULNERABLE. RT! https://t.…
81 people so far have set #newcastle #budget using interactive tool dev'd by @indigo_digital what would you cut?
live in the north east and take care of little ones under 5? download NHS child health app by @indigo_digital
Parents in the #northeast should download the new NHS child health app developed by @indigo_digital #indispensable
regional launch of @NHSEnglandNorth childhood illnesses app - we are proud to have helped to develop
RT @NGinitiative: Spectacular opening and closing events planned for #NewcastleGateshead bid to host #GreatNorthExpo2018
Nice to get a mention as the developers of this brilliant app for #NHS :)
3 design trends redefining the way we drive | Age of Design
RT @audienceagents: Good morning all! Read @penelopemills blog from day one of #amaconf here's to another great day…
RT @penelopemills: Maybe the approach is to offer entry points for individual communities but with a vision of integration over time #amaco
Defining questions is the key to exploring data #amaconf another great geeky session 👓
#amaconf @sharnajackson yes! We love a loose creative brief and collaborating to fill in the tech blanks. Thanks for highlighting this 👍
#amaconf "2 rules - only enter data once and use it again and again" #whosaidthat #datageek
#amaconf #Soundbyte "a good crisis is a terrible thing to waste" #whosaidthat
#amaconf how beautiful Edinburgh is this morning. On with the first keynote from the also beautiful nina simon. Museum visionary!
#amaconf tweets are by our Audience Development Specialist, Caroline Greener, an experienced transmedia marketer

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