n-e-life (email)

Client

ne-life

Description

The North East Regional Portal is a fully-owned subsidiary company of Regional Development Agency ONE NorthEast. The portal aims to inspire and drive demand for electronic information and business, drive quality traffic to partners' websites and regional online communities, and promote and support regional online initiatives.

Central to the portals communication strategy are monthly e-communications to their growing opt-in subscriber's database.

The portal required innovative and flexible communications to encourage brand loyalty and retain site users. Indigo were asked to develop and create online solutions to facilitate this. Key tasks include email platform vendor selection and implementation, email template design and integration with the portal's Content Management System (CMS).

Services

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