ASC

Client

Academy for Sustainable Communities (ASC)

Description

The Academy for Sustainable Communities (ASC) is part of a UK government initiative, aimed at delivering the skills and knowledge needed to make the places we live sustainable and vibrant.

ASC approached Indigo to develop a touch screen kiosk that would be a key communication device used at events aimed at attracting graduates into careers within the sustainable communities’ field.

The main aim of the Touch Kiosk is to provide a welcoming, vibrant, prosperous environment that will help educate and inform the user. In doing this the Kiosk will accomplish the following:

• Attract candidates to the stand
• Stimulate their Interest
• Provide an interactive experience inline with the brand values of ASC careers brand
• Provide useful information in an easy to digest format for users to view and take away
• Capture user details through an opt-in facility
• Provide secondary user experience and repurposing

To do this Indigo shot 31 video role models from various companies through out the country that exemplified the career opportunities in this field. Supporting information was created for the video and the whole thing delivered in an eye catching animated interface of a virtual sustainable community.

The product was developed with the lifestyle conscious target audience in mind and was further repurposed on a USB stick as a give away promotion.

Services

In the press: