Cultural Website

100 Objects North East

100 Objects - Home Page 100 Objects North East - Object Page 100 Objects North East - Trail Page 100 Objects - Section Page
100 Objects - Home Page
100 Objects North East - Object Page
100 Objects North East - Trail Page
100 Objects - Section Page




100 Objects North East is a ground breaking digital archive and interactive website designed by Indigo Multimedia to capture a history of the creativity and innovation of the North East of England. The project is the brainchild of Tyne & Wear Archives & Museums, the regional museum, art gallery and archives service. Launched as part of the Festival of the North East, the 100 Objects project celebrates and encourages debate about what makes the North East special. The biggest drivers for cultural organisations to put digital at their heart are the changing needs of their audiences. The 100 Objects North East project allows a number of museums, galleries and archives to take their collections beyond the limits of their location in an innovative and accessible way, introducing them to new audiences and encouraging deep engagement.


Indigo Multimedia performed the following key tasks: 

  • Client brainstorming workshop
  • Online branding
  • Information architecture
  • User experience design
  • Visual design
  • Development of website
  • Integration of social elements
  • Mobile site development


  • Excellent Feedback
  • Positive Response from Participating Venues
  • Thousands of Visits to Site



TAGS : Arts, Audience Development, Cultural Sector, Cultural Website, Engagement, Interactive Design, Mobile Website, Museums, Public Sector, Social Media, Web, Web Design Newcastle

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ONE North East, Shell LiveWIRE, UK Sport, Adidas, NHS, Newcastle United, Durham County Council, Business Link, NECC, Electrolux, Sir Robert McAlpine, RSPB



176 New Bridge Street
Newcastle upon Tyne

t: 0191 209 2100
f: 0191 209 5700





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Such good news! NewcastleGateshead @NGinitiative will host the #GreatNorthExpo2018 ! The world is in for a reet treat :-)
Essential for #northeast parents NHS child health app by @indigo_digital an amazing potentially life saving tool https://t.co/8LbaJztQP3
something to do on your #InternationalCoffeeDay break - find £30M savings in #Newcastle budget with our online tool https://t.co/ufmzVwVM5n
what would you cut from #newcastle #budget using interactive tool dev'd by @indigo_digital #ThursdayThoughts https://t.co/ufmzVwVM5n
RT @LostboxNE: PLEASE HELP! Missing in #Jesmond #Newcastle. Recently rehomed, 16 years old and deaf so EXTREMELY VULNERABLE. RT! https://t.…
81 people so far have set #newcastle #budget using interactive tool dev'd by @indigo_digital what would you cut? https://t.co/ufmzVxdntX
live in the north east and take care of little ones under 5? download NHS child health app by @indigo_digital https://t.co/vsqycBtPTf
Parents in the #northeast should download the new NHS child health app developed by @indigo_digital #indispensable https://t.co/RLywqPowiQ
regional launch of @NHSEnglandNorth childhood illnesses app - we are proud to have helped to develop https://t.co/7FWmIQM6JN
RT @NGinitiative: Spectacular opening and closing events planned for #NewcastleGateshead bid to host #GreatNorthExpo2018 https://t.co/Pkgrr
Nice to get a mention as the developers of this brilliant app for #NHS :) https://t.co/awdgCLqdoj
3 design trends redefining the way we drive | Age of Design https://t.co/Qg4bKrufrA
RT @audienceagents: Good morning all! Read @penelopemills blog from day one of #amaconf https://t.co/g66NqerU0Q here's to another great day…
RT @penelopemills: Maybe the approach is to offer entry points for individual communities but with a vision of integration over time #amaco
Defining questions is the key to exploring data #amaconf another great geeky session 👓
#amaconf @sharnajackson yes! We love a loose creative brief and collaborating to fill in the tech blanks. Thanks for highlighting this 👍
#amaconf "2 rules - only enter data once and use it again and again" #whosaidthat #datageek
#amaconf #Soundbyte "a good crisis is a terrible thing to waste" #whosaidthat
#amaconf how beautiful Edinburgh is this morning. On with the first keynote from the also beautiful nina simon. Museum visionary!
#amaconf tweets are by our Audience Development Specialist, Caroline Greener, an experienced transmedia marketer https://t.co/5VQOiVlRFl

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