WHAT WE DID...
Objective
Develop an engaging and interactive website that is gender neutral, for 13 -19 year olds in Cambridgeshire; with CMS and moderation controls.
Solution
Indigo performed the following key tasks:
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Creation of unique brand which appeals to young people
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Development of information architecture and wireframes
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Development of three creative directions
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Testing of creative directions with young people
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Voting by young people
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User testing of wireframes
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Development of bespoke CMS
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Development of interactive features such as CV builder, Ask Ali (online agony aunt) and ecards
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SMS facility to receive job alerts against user profile
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Integration with internal jobs database
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Integration with activities database
Results
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Increase in traffic of 30%
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Increase in job requests of 325%
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Increase in job vacancy take up of 200%
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Positive feedback from young people of all ages and gender
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Positive feedback from Connexions advisors, teachers and parents
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Full CMS functionality allowing flexibility to restructure and create new areas
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SMS text alerts first stage of mobile strategy
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TAGS : CMS, Online Branding, Portal Website, Public Sector, Web, Web Accessibility, Web Design Cambridge, Web Design Newcastle, Young People Website, Youth Website