cultural website






Design and develop a new website for Mslexia, the national writing magazine for women, which would support its drive for new subscribers and new ways of engaging audiences, particularly for income-generating initiatives such as writing competitions and memberships.


The website design process started with two workshops with the Mslexia team. One session was devoted to developing Website Personas and mapping their user journeys towards goal conversion. The other session looked at social media and content strategy. The resulting website is fully responsive for a range of screen sizes, and highly focused on converting target audiences through content pathways.

Indigo performed the following key tasks:

  • Persona Workshop and Content Workshop

  • Responsive design for mobile and tablet

  • Ecommerce solution for digital and print subscriptions, with improved UI

  • Online entry system for competitions

  • Integration of social feeds

  • Community blogging platform


  • All content and navigation is targeted towards a core set of website personas

  • The site has been developed with future functionality in mind, and Indigo is currently working with Mslexia on Phase 2 – private members’ area with extensive range of premium interactive features


TAGS : cultural website, web, website

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