WHAT WE DID...
Design and develop a new website for Mslexia, the national writing magazine for women, which would support its drive for new subscribers and new ways of engaging audiences, particularly for income-generating initiatives such as writing competitions and memberships.
The website design process started with two workshops with the Mslexia team. One session was devoted to developing Website Personas and mapping their user journeys towards goal conversion. The other session looked at social media and content strategy. The resulting website is fully responsive for a range of screen sizes, and highly focused on converting target audiences through content pathways.
Persona Workshop and Content Workshop
Responsive design for mobile and tablet
Ecommerce solution for digital and print subscriptions, with improved UI
Online entry system for competitions
Integration of social feeds
Community blogging platform
All content and navigation is targeted towards a core set of website personas
The site has been developed with future functionality in mind, and Indigo is currently working with Mslexia on Phase 2 – private members’ area with extensive range of premium interactive features