WHAT WE DID...
Design an email and newsletter e-marketing campaign to engage with users and improve visits to the website portal; provide campaign management facilities.
Indigo carried out the following key tasks:
Research and analysis of suitable email marketing platform
Workshop with client detailing content and communication plan
Development of design visuals
Building and testing of finalised design
Email broadcasts typically achieved an open-rate of 41.5% (compared to a national average of 36%)
Click-through rate of 8.6% (compared to a national average of 6%)
Subscriber base of 10,000+
TAGS : E-Marketing, E-Marketing Newcastle, E-Marketing North East, Email Campaign Management, Email Design, Email Marketing