Marketing Campaign

Newcastle University

rise up newcastle university rise up newcastle university
rise up newcastle university
rise up newcastle university



Newcastle University
Campaign Creative for Rise Up

A marketing communications campaign, including branding and collateral to raise engagement with Rise Up, Newcastle University’s entrepreneurial support service.


Newcastle University has set itself a goal to ensure all students get involved in entrepreneurial activities and events during their time at University and encourage them to consider entrepreneurship as a viable career option.

Part of Newcastle University Careers Service, Rise Up is a leader in its field offering a number of well planned student opportunities to learn more about themselves as potential entrepreneurs together with the knowledge and skills required to succeed as an entrepreneur.

The aim of this creative campaign was to increase engagement in the overall Rise Up offer and to inspire and encourage take up on the range of entrepreneurial development opportunities on offer to students and graduates.

Rise Up has partnered with Newcastle Science City to offer dedicated resources to provide specialist advice and support to students considering a start-up business that addresses a business opportunity in the following sectors: ageing and health, sustainability and biomedical science, Science City’s key themes. The creative campaign was to reflect this with targeted messaging towards these scientific areas.


Indigo developed a marketing communications campaign, including branding and collateral to raise awareness and participation among current students and recent graduates of Newcastle University in the Rise Up entrepreneurial support service.

We created a tailored element of the campaign focusing specifically on raising awareness and participation among science, agriculture, engineering and biomedical science students.

We supplied creative recommendations including copywriting, design and artwork to engage the target audience in the Rise Up offer via initiatives operated by Rise Up.

Indigo brought to this project extensive experience delivering multimedia marketing solutions to the Higher Education sector. Projects include:

  • Several marketing campaigns for University of Sunderland Students' Union including Student Elections, Freshers and AGM
  • Development of a bespoke mobile app for Edinburgh Napier University
  • Delivery of social media training to Northumbria University staff
  • Development of an interactive eLearning website for the Open University

Indigo performed the following key tasks:

  • Design and development of three creative campaign concepts to include message, image, and Transmedia Story for each.
  • Focus groups with the target audiences to test the preferred concept
  • Development of transmedia story plan – a Marketing Strategy for this campaign with recommendations covering print, web, social and mobile channels
  • Artwork and creative application across agreed channels (print, web, social and mobile)


TAGS : marketing, newcastle science city, newcastle university, students

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