WHAT WE DID...
Theatre Hullabaloo is an internationally significant producer of Theatre for Young Audiences (TYA). The new website had to cater for a variety of key audiences including venues buying shows, schools buying shows, parents / carers and TYA professionals. A key requirement was to provide funders, stakeholders and donors with information that would encourage investment.
The website design process started with a Creative Idea Generation workshop with the Hullabaloo team, which resulted in a series of worked-up, actionable ideas for the website and social media. The website shows the scale and scope of Hullabaloo’s activities through its dynamic and bold navigation structure. The website offers clearly signposted pathways for different audiences. The design is easy to take in and fun, while still looking professional, engaging and lively.
Creative Idea Generation Workshop
User experience design
Mega menu navigation structure
Integration of calendar feed from external partner site (Take Off Festival)
Integration of external news and social media feeds
Instant donation framework for text and PayPal donations
WordPress CMS implementation
Simple to use for first time users, but powerful enough to have the depth for the professionals and enthusiasts
The design tests well for the brief to appeal to all levels of society while still looking like a leading national organisation
Development of integrated digital marketing plan from idea workshop e.g. #theatrefirsts hashtag campaign and photo competition to publicise the positive effect of theatre on children